Company values.

Company values

Mission Statement

In partnership with customers and suppliers, Midlands takes pride in providing quality products and services derived from the arable industry. This is achieved through innovation, sound business ethics and a productive team environment.


To be the leading high-value arable production and marketing company in New Zealand.

Our Values

Our values are the building blocks of who we are — as people, a business and a brand.

  • Innovation 
    Kiwi ingenuity is in our blood
  • Integrity and quality
    We do what we say we’ll do
  • Our people
    We empower our people, giving them the power to think big
  • Our customers
    We listen to our customers and only sell what we back
  • Our suppliers
    We build trusted partnerships with our suppliers because we’re in it for the long haul.